My Profile

Managing Director –  TouBipBip Secrétariat Médical Téléphonique       toubipbip_logo_carre_30
July 2015 – Present
Managing and leading the company to insure exceptional customers experience for Doctors and their patients.


Independent Business Owner –  Concreato

July 2015 – Present
http://www.concreato.be
Marketing consultancy for SME’s and large companies.

 

Segment Manager Key Account & SME’s – Partena Professionnal
partenaprofessionnalJanuary 2013 – June 2015

Owner of customer segment strategies for Key Account and Corporate Accounts for Partena B2B. This involves a range of work encompassing strategic segment marketing and planning and the utilisation of the data warehouse, voice of the Customer and multiple information sources:

• Project Manager “Customer Advisory Board”: launch of a co-creation platform with more than 100 customers and prospects through 8 different discussion group

Account Market Marketeer – Partena HR
February 2011 – December 2012 (1 year 11 months)

Set-up and follow-up of Marketing plan and budget development for the Account Market (Majors companies)

– Managing Surveys and Market Analysis
– Creation of B2B campaign: direct mailings and e-mailings actions
– Launch of new customer publications: monthly magazines, thematic publications, yearly memento.
– Creation of Products sheets and Sales Map for the Sales & Account department. Creation of POS displays, folders, …
– Managing all Call Center activities: prospecting actions and added-values services.
– Set-up of Media planning strategy
– Implementation of Miller Heiman Sales Strategy

Marketing & Communication Manager – Carlson Wagonlit Travel
May 2007 – February 2011 (3 years 10 months)

Member of the Belux Management Committee as of June 2008.

  • Set-up and follow-up of B2B and B2C Marketing plans and budgets.
  • Development of the Marketing, advertising and sponsorship strategy
  • E-commerce and development of CWT Corporate websites and BtoC (www.cwt.be)
  • Creation of media campaigns (including radio campaigns) and promotional actions, organisation of various events, creation of Products Fact sheets for the Sales & Account department, creation of POS displays, …
  • Contracting with suppliers (tour operators, tourist offices…)
  • Contacts with the medias (press releases, press conferences, …)

Communication Manager – Carlson Wagonlit Travel
April 2005 – May 2007 (2 years 2 months)

Set-up Communication plans and budgets, contacts with medias (press releases,  press conferences, …), redaction of newsletters (BtoC, BtoB),…
Development of CWT Corporate websites